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The Ins and Outs of a Multi-Generational Landscape Equipment Business
Founded in 1933, the Ariens company is a fifth-generation company in the green industry and employs over 1500 people and builds some of the best known zero-turn mowers and snowblowers. Founded in a garage, assembled and developed in America, the company continues to grow year over year with family members at the helm of the ship.
Landscape Disruptors and host Stanley Genadek Dirt Money were lucky enough to have Steve Ariens on the podcast for a minute and share his story on what it's like working for one of the most extensive equipment manufactures within the landscape and snow industry.
Throughout the podcast, Steve takes us through the ins and outs of operating a generational business and the trials and tribulations along the way. From R & D to organizational structure, management, and what landscape property management companies should expect shortly are just some of the topics covered throughout this episode.
About Steve Ariens
Stephen Ariens is the Director of Product Management – Snow, for AriensCo. In this role, he is responsible for managing the snow business, including the planning and execution of new product launches across the Ariens line of commercial and residential snow and ice removal equipment.
Ariens joined AriensCo in 2014 in the digital media department and progressively moved up the ranks in the company, most recently serving as Senior Brand Manager for the Ariens and Gravely brands.
A graduate of the University of St. Thomas and the Kellogg School of Management, he serves on the board of directors for the National Association of Landscape Professionals. Ariens and his wife Monica and their son Julian live in Green Bay, WI.
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