Joseph Stark – Landscape Disruptors

Joseph Stark

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Marketing Strategies to Attract and Recruit Employees in Landscaping

Joseph Stark from Ground Works Land Design left the Whiskey industry as a professional marketer to implement new and innovative strategies as a green industry professional working for a highly successful landscape company. In this podcast episode, we dive deep into marketing strategies to attract and recruit new staff while also attracting new customers by managing multiple channels to improve their company's online visibility.

About Ground Works Land Design

Ground Works Land Design is Northeast Ohio’s premier residential and commercial landscape and design company focused on customer satisfaction. The award-winning full-service brand is located in Cleveland, Ohio, and specializes in creating and maintaining unique and unparalleled dramatic outdoor living spaces. The team is in pursuit to carve a new lane in the landscape industry with professional client services at its forefront. Founded in 2009, by Tony Nasrallah, Ground Works Land Design was built on four core values: Relationships, Excellence, Integrity and Reputation.

About Joseph Stark

Joe Stark is the Marketing Director at Ground Works Land Design in Cleveland, Ohio. He brings over 10 years of marketing, sales, PR and communications experience to the table. A graduate of Ohio University’s Script College of Communication, Joe has worked with well-known spirits and luxury brands, including Rolex, Breitling, Porsche, Aston Martin, Mercedes-Benz, Audi, Angel’s Envy Whiskey and Barrell Bourbon. Fairly new to the green industry, but not to marketing, Joe uses his originality and love for pop culture and applies it to day to day brand building and storytelling.


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