Subscribe and listen every Friday
Need To Know Marketing Techniques and Strategies for Landscape Businesses with Dennis Yu
In today’s world, sometimes being the best at what you do isn’t everything that matters. You might have the best landscaping business around, but if your company isn’t one of the first results on Google for your area, customers won’t even get to know how great you are - they just won’t know you at all. In this episode of Landscape Disruptors, digital marketing wizard Dennis Yu shares the basic and most important steps to optimizing your online presence.
Back to basics
With so many social media trends around, it’s easy for business owners to lose sight of what really matters: sales. As a small business, don’t get lost in crazy social media strategies, focus on Google SEO and Google My Business.
If you’ve been doing a good enough job at SEO optimization, your business should show up about 33 times a day. And 5% of those results should lead to actions, from which half should be website visits.
Where to start
If you’re feeling lost and don’t know where to start, follow these easy steps.
- Claim your Google My Business listing
This acts as a mini website, you want to post on it and realize that it’s probably the first thing people will see when they search for a landscaper.
Make it better
Post 50 photos, 10 videos, and reply to all reviews. Cross post your Facebook and website content on it.
Track what’s going on with your digital marketing, test strategies and quantify your progress. To learn more about digital analytics, Dennis offers a 20hr training course you should definitely check out.
People care about what’s familiar
No matter how impressive your social content is, people want to feel like they know you. Testimonials are key to that. Of course, make sure people leave reviews on your Google My Business. But you should also train your employees to film customers’ testimonials. It doesn’t have to be fancy, in fact it shouldn’t. Here are a few of Dennis’ tips:
- Use a phone, film vertically. It should look organic but do teach your employees how to take a good video,
- Before you interview a customer, start the conversation about something else, it’ll make them relaxed and more eloquent.
- Make the customer repeat his testimonial a second time, to make sure it looks more natural.
- Ask the customer how their experience with your company made them feel.
As business owners, few of us have time to focus on social media and our website. But that’s okay! The key is to recycle. If you make a Facebook post, turn it into a blog entry on your website, a post on your Google my Business and a post on Instagram. It’s that easy!
Want to learn more about how to make your business show up first on Google? Listen to this episode! And make sure to stay until the end - Dennis has a huge offer for listeners!
About Dennis Yu
Dennis Yu is the CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults.
He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts, connect with clients, and manage their content.
He’s a former Yahoo search engine engineer who optimizes ads and analytics across search and social that he’s turned into training to create good jobs for aspiring digital marketers.
Dennis’s personal mission centers around mentorship from his experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
He’s a regular contributor to Adweek’s SocialTimes column and is published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, SocialFresh, and Heyo.
Dennis has held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University and London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
He was ranked as the number one speaker of the conference at the PPC Caesar’s Award 2018.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can contact him at email@example.com or on one of his social accounts below.
Sponsored by LMN
If you liked this episode, you might also like LMN business management software built by landscapers for landscapers. Try LMN Free today.