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How to upsell services in landscaping and be more profitable
Expand horizontally or grow vertically? Brian, from Brian's Lawn Maintenance, talks about how he grew his landscape company vertically by upselling his current customers on new services instead of increasing horizontally and spreading himself too thin without any more profit.
Brian Fullerton started his lawn care and landscaping business back in April of 2007, with nothing more than a dream and a desire to accomplish more. Stuck in a dead end job working for a fertilizer company, with little prospects for job advancement and no college degree to fall back on, he decided to go all in with a business of his own. Safe to say the journey that followed would be one of victories and defeats, successes and failures. But through it all and despite the circumstances, he came out on top with a successful business of his own.
Brian's Lawn Maintenance