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Branching Out Your Landscape Business With Digital Marketing
Landscapers often believe that the work should speak for itself. Work hard and future work will find you. Oftentimes, that rings true, but building the foundation for your business to self-sustain leads will do more for your business rather than focusing on just the soil beneath you.
In this episode of Landscape Disruptors, host, Stan "The Dirt Monkey" Genadek, walks through some essential digital marketing strategies and executions with guest, Jack Jostes. Digital marketing can help build your landscape business through identifying your brand, leveraging your business' unique selling propositions for more sales, and recruiting Google on your side for the "Best X" searches in your area. Let the internet passively do the work for you, so you can focus all of your attention on your customers.
About Jack Jostes
Jack Jostes is the CEO of Ramblin Jackson, a digital marketing and branding agency that helps landscaping companies throughout the country attract more qualified customers with professional branding, digital marketing, sales consulting, website design, and search engine optimization. The author of the The Tree of Good Fortune, Jack hosts the weekly YouTube show + podcast, The Landscaper’s Guide to Modern Sales & Marketing. Jack has been featured in Lawn and Landscape, Colorado Green, Turf, Inc., and other green industry and business publications. He regularly speaks at regional, national, and international business conferences, including green industry events like the ProGreen EXPO, Farwest Show, National Association of Landscape Professionals (NALP) events, and the TNLA’s Nursery Landscape EXPO. He lives in the foothills of Colorado with his wife and two boys, where he enjoys homeschooling, playing bluegrass mandolin, fly fishing, bowhunting, and spending time in the great outdoors.